Many of today's most successful leaders take an open approach to leadership, using social media and other collaborative technologies for greater transparency with internal and external clients to improve efficiency, communication and decision-making. Based on the book Open Leadership: How Social Technology Can Transform How You Lead by Charlene Li, this course shows leaders how to use social media to transform their organizations to become more open and ultimately more profitable by strategically using such social media sites such as Facebook, YouTube, Twitter and others while carefully maintaining control of their brands.
A significant number of companies who began as open organizations or adopted an open approach along the way have seen tremendous results both inside and outside of the organization. This course will focus on step-by-step strategies for developing greater openness to build trust and better relationships with clients and customers and also strengthen loyalty among employees. Take an in-depth look at companies who are the most and least transparent, analyze the differences in approaches and outcomes, and apply what you learn to help transform leadership strategies in your organization using social media.
In this practical, content-packed course, you will learn how to:
This Executive Learning and Leadership course may be taken independently or applied as an elective toward the four-course Social Media Marketing Certificate or a 10-course Custom Management Certificate through Extended Studies.
- Use social media sites for open leadership and open organizations
- Improve efficiency with collaborative technologies
- Create greater openness to build trust among clients and employees
- Analyze the effects of different degrees of transparency in companies today and apply what you’ve learned to your business or organization
View the Extended Studies Professional Development calendar for more courses and certificate programs scheduled throughout the year.