Marketing Essentials: How to Build a Marketing Plan that Leverages Budget and Technology


In today’s market you are under pressure to produce a smarter, more effective marketing plan that generates more results more quickly with fewer resources. Learn how to build a detailed working plan that positions your product or service above the noise. In this course, you’ll assemble the critical elements of a customer-winning marketing strategy by developing more efficient, revenue-driven goals, defining the overall direction of your marketing plan, and creating a blueprint with clearly defined action, timelines and milestones.

In this practical, content-packed course, you will:

  • Review marketing fundamentals and hone key skills
  • Explore how to distinguish your product or service in the marketplace
  • Learn to maximize your time and energy by building a strong sales plan
  • Assess where your business is now and where you want it to go
  • Examine the core objectives of the marketing mix: product, price, placement and position
  • Identify key research elements and test markets
This Executive Learning and Leadership course may be taken independently or applied as an elective toward a 10-course Custom Management Certificate through Extended Studies.

View the Extended Studies Professional Development calendar for more courses and certificate programs scheduled throughout the year.

Please call our offices at (775)784-4046 or 1-800-233-8928 for more information about when this course is being offered again. Many courses are in development at any given time and will not appear on the web until they have been fully approved.